Rhetoric on the Town Take 2

So this is the second post in response to the blogs! Get excited. Oh and by the way, it’s Valentine’s Day – just in case you didn’t know.

And in spirit of the Hallmark Day of love, I’m going to post about Mallory’s presentation! I loved that she talked about the differences between Victoria Secret and Gap Body. The two are selling the same kind of products but Victoria Secret’s products are a LOT more sexed up.

Victoria Secret tries, successfully, to represent the feeling of sexy with provocative advertisements. One thing I didn’t really notice before was why they only use red tones and black. It makes sense that they use those colors to represent sex and being “naughty”. GapBody on the other hand is all about being comfortable, while looking good. They use a lot of white in their campaigns, which represents innocence. I think what is the most interesting about the two stores was that they take opposite routes in selling similar products are both successful. I think if Gap started to do raunchy things with their mannequins in the windows of their stores, the company’s reputation would be ruined. They have to keep their innocence because they have other stores like GapKids and the GapBaby.